The C.A.L.F. Program

was created in 2009 as part of The Cowtown Marathon’s mission to promote a lifelong love of fitness, to help tens of thousands of children from area school districts and community centers lace-up and start crossing finish lines.

Our staff and volunteers visit approximately 400 schools across North Texas annually, training students in proper running techniques and educating them about resting heart rate, the importance of hydration, proper nutrition, and living an active lifestyle.

But there's so much more...


Through our school grant program, we identify low-income children and fit them properly with a new pair of running shoes, as well as provide grants to make entry fees more affordable. We then give those children tips and training to make running a 5K race a reality.

In the past 13 years, we have awarded over 50,000 financial grants and pairs of running shoes.

Our Kids Run Presented by Academy Sports + Outdoors was named “The Top Kids’ Running Program in The Nation” in 2011 and 2020 by Running USA.

By running any Cowtown race, YOU make all of this possible. Thank you!